Practical guides, ranking strategies, and updates from the SiteScope team — written for real website owners, not SEO theorists.
We're writing in-depth guides based on real issues we see in thousands of SEO audits. Topics below are on the way — check back soon.
Run a free audit while you wait →Meta descriptions don't directly affect rankings — but they're the single biggest lever for improving click-through rate from search results. We walk through every scenario: missing, too short, too long, and duplicated across pages.
Missing H1, multiple H1s, H1s that don't match the title tag — we see these on 40%+ of sites we audit. Here's what the H1 actually does, how Google uses it, and the five-minute fix for every scenario.
When you share a URL and it shows a blank preview or the wrong image, missing OG tags are almost always the cause. This guide covers every OG tag you need, the right image sizes, and how to test your setup.
Rich results — star ratings, FAQ dropdowns, breadcrumbs — are powered by structured data. We explain JSON-LD from scratch, which schema types matter for your site type, and how to test with Google's Rich Results tool.
Google's Core Web Vitals are now a ranking factor — but most explanations make them needlessly complicated. We break down what each metric actually measures, what "good" scores look like, and the highest-impact fixes for each.